Eye Pieces of Vail has been a fixture in the Vail community for nearly 40 years, serving generations of loyal customers who return time after time for the unmatched service and inventory we provide. As an optical boutique, we pride ourselves on giving you the very best eye care you’ll find anywhere, as well as the best selection.

Our expert team of buyers search the globe to match you with the best eyewear products and finest optics available—including brands like Cartier, Chrome Hearts, Jacques Marie Mage, Mykita, Oakley, Maui Jim and so many more.

From designer frames and sunglasses to high-performance sports frames, prescription goggles and in-demand accessories like helmets, goggle lenses and foldable reading glasses, our inventory raises the optical bar. We make sure that no matter the style or material you seek, you will find it here along with a range of the newest, hottest eyewear trends to hit the market.

Eye Pieces Management team
Willits Town Center shopping

Our Mission

At Eye Pieces, our mission is to enhance the way people see and experience the world. We strive to bring innovative products and technology to our customers, ensuring they see and look their best. Our commitment to doing the right thing guides our relationships with customers, employees, and partners.

We aspire to be a leading provider of cutting-edge eyewear, driven by our passion for optics. Through advanced technology and exceptional customer care, we envision a world where everyone can experience the beauty of life with crystal-clear vision.


At Eye Pieces, we are committed to giving back to the Vail Valley & Snowmass communities and the beautiful mountain environment we live in. We are also continuously grateful for the support of our many partners in The Vail & Roaring Fork Valley and beyond that help us each day in our success.

We partner with local non-profit organizations to provide support in the form of donations and sponsorships as well as the wonderful business partners and community organizations we rely on year after year for collaboration.



Accent Branding Solutions

Battle Mountain High School

Big Hearts Big Hands

Bravo! Vail

Bright Future Foundation

Can Do Multiple Sclerosis

Colorado Grand

Copy Copy

Cultivator Advertising

East West Hospitality

Education Foundation of Eagle County

Edwards Riverwalk

KZYR Radio

Luxury Hotel Publications

Pink Vail

Roundup River Ranch

Sign Language XL

Skating Club of Vail

Ski & Snowboard Club Vail

SOS Outreach

St. Clare of Assissi

Starting Hearts

Suzuki Music Institute

Talon’s Challenge

The Catalogues

Tiga Advertising

TV8 Vail

Vail Beaver Creek Magazine

Vail Cancer Society

Vail Chamber of Business

Vail Christian Academy

Vail Daily

Vail Farmer’s Market

Vail Friends of the Dance

Vail International Dance Festival

Vail Jazz

Vail Ski Museum

Vail Ski Patrol

Vail Valley Charitable Fund

Vail Valley Lacrosse Club

Vail Valley Partnership

Vail Veterans Program

Walking Mountains Science Center