Located on the main mall in Beaver Creek Village, next to the ice-rink, restaurants, and lodging.

We are very excited to announce that our Beaver Creek store is getting an upgrade! We will be moving into a larger space next door and getting a fresh new look. This store will be equipt with a full goggle bar and a highly curated assortment of luxury and sport eyewear. We are coming back better than ever this ski season!

Located just miles from Vail, Beaver Creek is a world away. The Village at Beaver Creek offers amazing lodging, dining, and shopping just steps for a world-class ski resort. Here, you will find a relaxing and luxurious atmosphere from the front gate to the slopes. Our Beaver Creek store is located on the main mall, and offers a full range of eyewear choices, from high-end luxury designs to sports options, including goggles and helmets for your day on the mountain. Our expert staff of opticians is on hand to help you get the right gear for the hill, and get the perfect frame to complete your look. We'll even customize frames with your prescription while you enjoy your mountain getaway.